Eagle Times Bulletin

  • 2017-2018 School year begins Monday, August 28, 2017

Hot Topic: A Favorite Apparel Store

Gianna Maglaya, Writer

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Hot Topic has grown from fifteen stores in 2004 to nearly eight hundred stores today, but the question remains, what makes them so popular? Cited on the “Best Small Companies” and the “Best Companies to Work For” list, the company has gained much attention throughout its history.

Hot Topic, a store that offers a myriad of cultural items and accessories and clothing, targets a younger market. Rather than a lethargic business atmosphere, the culture at Hot Topic includes a passion for music, and this inspiration from their employees makes the store different from any other. That same employee enthusiasm that designed the store also shows in its approach to hiring workers.

Hot Topic has a unique corporate culture, which makes the firm’s employees fiercely loyal owing to an excellent working environment. They feel they can “fit in, and this chemistry passes from employees to customers. When employees feel happy, it translates to better sales and satisfied customers.

This provides a ready applicant pool to allow the company to promote for corporate jobs from within, a practice that has workers bring their liberal training to the new job. The “9/80” scheduling program, an interesting and no-cost perk offered to employees, gives them an even more reason to feel pleased with their job. This program allows employees to work 80 hours over 9 days, and afterwards giving them a three-day weekend every other weekend.

Innovative in its business model, yet progressive with its human resources, Hot Topic attained success because of both their energetic staff and their exceptional products sold. Ranging from clothes, to accessories, to music, to games, Hot Topic basically has it all.

Products for sale in Hot Topic generally captivates people who cannot usually find their favorite apparel at a Wal-Mart or an Aéropostale. They have nerd appealing t-shirts, and gems that catch the fancy of even the most dark gothics.

Unique products draw people inside, but the shopping experience keeps people coming back for more.

Hot Topic–visit one soon!

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Hot Topic: A Favorite Apparel Store